BUILDING THE CAPACITY OF FRONTLINE WORKERS TO IMPROVE IYCF PRACTICES AMONG MARGINALIZED COMMUNITIES IN ODISHA
Evidence shows that consistent and systematic interpersonal communication is critical to changing infant and young child feeding (IYCF) practices. Using this evidence, UNICEF designed videos to enhance the capacity of frontline workers to provide correct information and appropriate counseling on IYCF. UNICEF implemented this intervention in three districts in Odisha with a large population of scheduled castes and tribes who were extremely vulnerable to malnutrition.
This effort shows that facilitated video is an effective medium for IYCF messages, and that it is an attractive method for reaching both men and women.